Ichcha is a sustainable brand offering a wide range of eco-conscious products, from sustainable clothing and organic cotton napkins to eco-friendly gift sets and block print curtains.

At Ichcha, sustainability is at the heart of our practice. From our material sourcing to production and delivery, we do everything possible to minimize our environmental impact while helping eco-conscious consumers like you to reduce their carbon footprint.

Here's how we're making it happen: 

Eco-Friendly Production

At Ichcha, we use ancient eco-friendly craft techniques such as block printing, natural dyeing, embroidery, and hand weaving to create our fabrics. Zero chemicals, and minimal energy consumption. While this manual process may take time and limit how much we make, our aim is to create sustainable products that will last for generations and be passed down with love.

If you'd like to learn more about our block printing and hand-dyeing technique, check out our craft stories.

Low-Carbon Shipping

We consolidate and ship products together to minimize packaging and our carbon footprint. Even at the office, we try as much as possible to reuse boxes and plastic bags. However, we try to avoid plastic products where possible. You may find yourself on the receiving end of an order where the box is slightly disheveled. But don't judge the order by the looks of the box :) 

Encouraging a Zero-Waste Lifestyle

Our processes at Ichcha are not just about reducing OUR carbon footprint but also about helping you reduce waste in your home.

You see, fast fashion may fill your closet with fleeting pieces that lose their charm after a few wears. What about your kitchen? Paper towels probably pile up in your trash every day.

By shopping our sustainable block print dresses and reusable cloth napkins, you can significantly reduce waste in your home.

What's more, investing in reusable materials rather than one-offs can help you save money in the long run.

Making Social Impact

Sustainability isn't just about caring for the environment but caring for people as well. As part of our commitment to making the world a better place, we continually find new ways to create social change by supporting underserved communities. For example, in 2023, we allocated a part of our profits to an NGO supporting women's education in India. We are awaiting new applicants to continue the women education endeavor. 

We also provide local craftsmen and artisans with a platform to showcase their creative designs, ensuring 100% of the profits go back to them. Anyone is welcome, zero discrimination.

At Ichcha, independent creators are given a voice.

Read more about our social impact here.

Helping You Shop More Mindfully

Ichcha is a sustainable brand offering a wide range of eco-conscious products, from sustainable clothing and gift sets to organic cotton napkins and blockprint curtains. If you're looking to reduce your carbon footprint, trust that we've got something just for you.

Buy everything you need in one order, ship once, and reduce your environmental impact. How better can it get?

The world is becoming more eco-conscious, thanks to the increasing rate of global warming. As a result, the need for sustainable practices is more dire than ever.

And as a brand, we're doing all we can to promote sustainable practices.

But a brand is nothing without its customers. A purchase at Ichcha is a step toward a brighter, greener world. Together, we can make it happen.

Shop now and be a part of the change.